Free Will — Clean Energy & Focus Powder

ALL-DAY ENERGY Caffeine + Creatine HCl

LOCKED-IN FOCUS L-Theanine + Alpha-GPC

STRESS, MANAGED Rhodiola Rosea 400mg

BRIGHTER MOOD Saffron 30mg

NO CRASH. EVER. zero sugar, zero jitters

HYDRATION SUPPORT Electrolytes

FULL ABSORPTION Fulvic Complex

ALL-DAY ENERGY Caffeine + Creatine HCl

LOCKED-IN FOCUS L-Theanine + Alpha-GPC

STRESS, MANAGED Rhodiola Rosea 400mg

BRIGHTER MOOD Saffron 30mg

NO CRASH. EVER. zero sugar, zero jitters

HYDRATION SUPPORT Electrolytes

FULL ABSORPTION Fulvic Complex

ENERGY IS ONLY PART OF FEELING READY.

Caffeine gets you going. Free Will pairs it with ingredients picked for the rest of your day: focus, calm, mood and hydration.

ENERGYCaffeine for alertness; creatine for energy in your body and brain.Caffeine · Creatine

FOCUSHelps you concentrate and stay on task.L-Theanine · Alpha-GPC

CALMHelps you handle stress and mental fatigue.Rhodiola

MOODFor a brighter everyday outlook.Saffron

HYDRATIONHelps replace minerals lost through sweat.Electrolytes

0 sugar · 0 calories · 0 artificial sweeteners

One scoop · cold water · shake · drink

GET EARLY ACCESS INGREDIENTS & TESTING

On sale September 2026 · early list gets a launch discount + free gifts

TAP AN INGREDIENT

PEACH LEMONADE · 30 SERVINGS

GEAR 1 · ENERGY: Caffeine for alertness, creatine for staying power, trace minerals to round it out. (Caffeine 150 MG, Creatine HCl 1 G, Fulvic Complex 250 MG)

GEAR 2 · FOCUS: L-theanine smooths the caffeine. Alpha-GPC helps you stay on task. (L-Theanine 250 MG, Caffeine 150 MG, Alpha-GPC 150 MG)

GEAR 3 · FLOW: Calm plus a brighter mood: rhodiola for stress, saffron for outlook, electrolytes to stay steady. (Rhodiola 400 MG, Saffron 30 MG, Electrolytes BALANCED)

1 · ENERGY 2 · FOCUS 3 · FLOW

GEAR {{ gearNum }}

How it works

The ritual is simple.

SCOOP

One scoop into a glass of cold water. That's the whole recipe.

→

MIX

Mix or shake for a few seconds — consider it the warm-up.

→

RISE

Drink up and get after it. 150mg of caffeine, 250mg of L-theanine, zero sugar.

Our mission

RELAX. VICTORY IS ASSURED.

Steady energy and calm focus for the pursuits that matter.

READ OUR STORY →

A Free Will shaker held up against the ocean and pier

Free Will tub and shaker in the surf under the pier

Free Will tub and shaker in the wash on wet sand

From the founder

10 YEARS IN THE MAKING.

I’ve always looked for an edge to improve my focus, energy, and general feeling of well-being. After dealing with years of problems related to prescription medications, I decided to explore the natural route. Free Will is the combination of ingredients I’ve found actually work for me over the past 10 years — for energy, focus, calm and mood — and still use every day, now in one drink.

RILEY Founder, Free Will

Manufactured in an NSF & GMP Registered FacilityProudly Made in the USAMade in New Jersey

Start your ritual

ON SALE SEPTEMBER 2026

30 servings.
One decision a day.

Subscribe for $50 a month — $10 off, plus a free custom shaker bottle and Free Will hat. Or grab a single tub for $60. Skip, pause, or cancel whenever — this is free will, after all.

$50 / month · $1.67 a serving · or $60 one-time

Early access list: launch-day discount + free gifts. No spam.

Fair questions.

DRAFT — AWAITING YOUR REAL ANSWER

What is Free Will?

A Peach Lemonade energy drink powder. One scoop in cold water gives you 150mg of caffeine (about a strong coffee) plus ingredients for focus, calm, mood and hydration: L-theanine, Alpha-GPC, rhodiola, saffron, creatine, a fulvic mineral complex and electrolytes. Zero sugar, zero artificial sweeteners, 30 servings a tub. On sale September 2026.

How much caffeine is in a scoop?

150mg — about a strong cup of coffee's worth, paired with 250mg of L-theanine, the same doses tested together in a controlled study of attention and alertness.

What does it taste like?

Peach Lemonade — bright and citrus-forward, more tart than sweet. It's sweetened with stevia leaf rather than sugar or artificial sweeteners, so it finishes clean instead of syrupy. Mixes clear in cold water; a full shaker with ice is the way to drink it.

What's actually in it?

13 active ingredients, every dose on the label. For focus and mood: Rhodiola Rosea extract 400mg, L-Theanine 250mg, Alpha-GPC 150mg (listed as 300mg of 50% Alpha-GPC) and Saffron extract 30mg. For energy and performance: natural Caffeine 150mg, Creatine HCl 1g, a fulvic trace mineral complex (Rējen™) 250mg, and electrolytes: Chloride 400mg, Sodium 200mg, Potassium 98mg and Magnesium 200mg. Plus Vitamin B12 200mcg and Zinc 5mg. No proprietary blends, no pixie dusting.

When should I drink it?

One scoop a day, whenever your pursuit starts — first thing in the morning, before training, or in place of the second coffee. Because a serving carries 150mg of caffeine, most people do best taking it before mid-afternoon. Don't exceed two servings a day.

How does the subscription work?

$50 a month for 30 servings — $1.67 a serving — and it comes with a free custom shaker bottle and Free Will hat. Single tubs are $60. Skip, pause, or cancel whenever. It's your call; it's in the name.

Where do you ship?

Free Will ships within the United States. We're pre-launch right now — the first orders go out in September 2026, and everyone on the early-access list gets them first. Shipping is a flat $5 on orders under $100, free on orders over $100, and always free on subscriptions. Delivery windows are confirmed before launch, and we'll email the list with the details.

Focus & Mood

Rhodiola Rosea 400 MG: For calm under stress. Helps you handle busy, high-pressure days.

L-Theanine 250 MG: For focus. Takes the edge off caffeine so energy feels smooth, not jittery.

Alpha-GPC 150 MG: For focus. Helps you concentrate and stay on task.

Saffron 30 MG: For mood. A brighter everyday outlook.

Energy & Performance

Caffeine 150 MG: For energy. A strong coffee's worth, from coffee beans.

Creatine HCl 1 G: Energy for your muscles and your brain. 1g, easy to mix.

Fulvic Complex 250 MG: Trace minerals from the earth that round out the energy side.

Electrolyte Blend BALANCED: For hydration. Sodium, potassium and magnesium you lose when you sweat.

ENERGY FROM
EVERY ANGLE.

ENERGY IS ONLY PART OF FEELING READY.

{{ gearWord }}

The ritual is simple.

RELAX. VICTORY IS ASSURED.

10 YEARS IN THE MAKING.

30 servings.
One decision a day.

Fair questions.

EXERCISE YOUR
FREE WILL.

GET EARLY ACCESS.

CREATE WITH FREE WILL.

ENERGY FROMEVERY ANGLE.

ENERGY IS ONLY PART OF FEELING READY.

{{ gearWord }}

The ritual is simple.

RELAX. VICTORY IS ASSURED.

10 YEARS IN THE MAKING.

30 servings.One decision a day.

Fair questions.

EXERCISE YOURFREE WILL.

ENERGY FROM
EVERY ANGLE.

30 servings.
One decision a day.

EXERCISE YOUR
FREE WILL.